Horse welfare
No sporting or commercial decision is worth breaking the horse that makes it possible.
Thomas & Tanja Shelby · Family owned
A Swedish farm with an international horizon.
1919 by Shelby AB is built by a family that chose to put the horse, the work and the long-term name under one roof.
Why 1919
Heritage as a standard, not a costume.
The number 1919 is our signature: discipline, family, ambition and the idea that a name should be built to outlast one season.
The company is modern and Swedish. The mindset is old-fashioned in the right places — keep your word, know your numbers, look after the animal and do not confuse noise with progress.
Our operating principles
Family first. Commercially awake.
We want a business strong enough to protect the family and a family close enough to protect the standards of the business.
Clear economics
Revenue is not profit. Every project must survive a cash-flow test and a failure scenario.
Direct relationships
We prefer clear agreements and direct conversation to vague promises and crowded committees.
Long horizon
Racing, breeding and brand value compound slowly. We build for the next generation, not the next post.
Today and next
From Åbuen Farm outward.
NOW
Swedish base
Åbuen Farm in Hästveda remains the centre of daily horse care, company operations and the family's Arabian programme.
2026
Racing & breeding
Build Swedish race visibility, develop the horses honestly and strengthen international relationships in Arabian racing.
2027
Performance range
Targeted launch of the first Shelby Equine Performance products only after supplier, test, compliance and margin gates are passed.
LONG
European platform
Connect Sweden with Poland, Belgium, France and future Irish brand development without weakening the operating base.
Start the conversation
Good partnerships start directly.
If your work fits Arabian horses, racing, breeding, equine performance or practical farm business, speak with Thomas and Tanja.
Contact 1919 by Shelby