Racing & race day
Content and activation around selected starts, preparation and race days — always subject to venue rules and the horse's actual plan.
Partnerships · Sponsorship
A brand should have a role — not merely a logo.
We seek a small number of relevant partners capable of creating real value around the horse, the sport and its audience.
The right fit
Partnerships with a clear reason.
We would rather build one credible collaboration with measurable deliverables than sell empty exposure.
A proposal must fit horse welfare, the family's reputation and the partner's business objective. We do not publish inflated reach numbers or promise sporting results. Rights to names, images, horses and content are defined in the agreement.
Possible platforms
Four routes into the story.
Åbuen Farm
Relevant farm, stable or welfare content, product demonstrations and agreed visits without disturbing the horses' routine.
Shelby Knowledge
Source-based educational content, guides or a defined theme that helps new owners and followers understand the sport.
Shelby Racing Club
Future member communication, selected meetups or partner benefits only after the club and final terms have launched.
How we protect both sides
Agreement before activation.
Objective & audience
We define what the partner wants to achieve and which audience or activity is genuinely relevant.
Deliverables & rights
Formats, publication count, usage rights, approval, term and any category exclusivity are written down.
Fee & costs
Cash fee, products, travel, production, VAT and extra costs remain separate and visible.
Measurement & exit
We report what was actually delivered and agree in advance how pauses, cancellation or brand risk will be handled.
If it fails
A good agreement survives a bad day.
Horses can be injured, race plans can change and an event can disappear. We therefore do not sell one race as the entire value. A durable package has alternative deliverables, clear stop rules and no obligation to push a horse for marketing.
Partner brief
Describe the business objective, not only the budget.
Send the company, category, objective, market, period, approximate budget and what you can contribute. We will answer whether there is a serious fit.
Send partnership enquiry